ENTRY 2
Understanding advertising messages
Item 1: Heineken beer advertising clip
Components
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Contents
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1
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Source
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Heineken beer
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2
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Target audience
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Every viewers
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3
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Medium (media)
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Broadcast on TV or internet
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4
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Context
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Unknown
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5
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Objectives
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To inform the appealing power of Heineken beer
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6
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Messages |
Gegneral selling proposion
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Heineken makes is so mouth
Watering that nothing can replace even the the attracting of a beautiful sexy girl, and you can’t resist it. |
Product attributes
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Good taste, relaxed feelings, and suitable for both men and women.
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Customer benefits
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Enjoyment, thirst-quenching, tastety
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Persional values
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Fun, happiness, interesting
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7
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Messages Execution |
Description
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A men in the super market sees a girl who is trying to take 2 bottles
of Heineken beer on the top of the shelf. She is look nice and he seems to be
attracted at all. He approachs to the girl and seems to help her. When he
takes the beer down, he hold it and go away.
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Execution style(s)/ rhetorical device(s)
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Humorous, music
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8
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Evaluation
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the advertisment is very successfull because it gives a good impression of product, and brings happiness whenever people watch it. | |
Source for Heineken advertising clip
Item 2: Heineken beer poster
Components
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Contents
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||
1
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Source
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Heineken beer
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2
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Target audience
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Every people
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3
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Medium (media)
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Printed advertising
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4
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Context
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Halloween festival
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5
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Objectives
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To increase the demand of Heineken in Halloween festival
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6
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Messages
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Gegneral selling proposion
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Heineken is suitable for every one in every social classes
Heineken brings happiness in every festivals |
Product attributes
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Good taste, relaxed feelings, and can be enjoyable in every weather
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Customer benefits
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Enjoyment, tastety, thirst quenching
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Persional values
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Fun, excitement
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7
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Messages Execution
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Description
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Six mens in toilet. They are in difference kinds of devil and ghost.
They used a lot of beer in Halloween festival, so the toilet is full.
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Execution style(s)/ rhetorical device(s)
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image
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8
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Evaluation
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This poster is very creative that create a high demand of the product. Therefor, it is successfull
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Source for Heineken beer Poster
Item 1:
Trả lờiXóaI think the General selling proposition here should be Heineken beer is much more attractive than a beautiful sexy girl. In addition, you should add some more details of the reason why you think this ads is successful.
Can you re-post your entry because I cannot read all of it.
Actually, It's really difficult for me to understand this poster. I think you should explain why the author choose the men's restroom to advertise this product. I really don't understand.
Trả lờiXóa