Entry 2: Le Thi Dung

Components			Contents
1.	Source		Australia Post
2.	Target Audience		Everybody
3.	Medium (Media)		Poster
4.	Context		Nowadays, with the development of telephone, yahoo chat and email,  people seem to forget letters- a traditional way of contact.
5.	Objectives		Its aim is to appeal to everyone to use letters to send their love to  beloved ones.
6.	Messages	General Selling Proposition	When you send a letter,  it is likely that you can touch them, take in their arms.
		Product Attributes	Emotional
		Customer benefits	If you send a letter, you feel like you can touch them.
		Personal Values	Enjoy the feeling of interest
7.	Message Execution	Description	A girl writes a letter to her love. Then a shape of a man embraces her through the letter.
		Execution Style(s) Rhetorical Device(s)	Image, high technique
8.	Evaluation		Personally, it makes me take the past back when the time I used to write letter to my friends, my sisters who live far away. It is really the most emotional way. This advertisement can make everyone think about a better way to express your love than using telephone, email or yahoo chat.

Source:

http://forum.vietyo.com/topic/nhung-hinh-anh-quang-cao-an-tuong-ky-1-x-5758.html

Components			Contents
1.	Source		Air New Zealand
2.	Target Audience		Everybody
3.	Medium (Media)		video
4.	Context		The competitive market about the price of ticket and the belief of customers
5.	Objectives		To attract the customers’ attention and make them believe in
6.	Messages	General Selling Proposition	They have nothing to conceal. The price of ticket has already included the drinks and there is no more fees.
		Product Attributes	Straightforward and  believable
		Customer benefits	They can enjoy  the flight  without worrying about any money-related problems
		Personal Values	Impressive, interesting
7.	Message Execution	Description	Eight flight attendants nude with a paint coat to advertise for the ticket price of Air New Zealand
		Execution Style(s) Rhetorical Device(s)	Humorous Music: Under my skin,
8.	Evaluation		Everyone is impressed by the clip, it attracted a large number of newspapers caring.

Source:

http://vnexpress.net/gl/vi-tinh/giai-tri/2010/02/3ba1902d/page_7.asp