Entry 2_ Dang Thi
Thu Phuong
Entry 2
Understanding
advertising message
Item
1: Pantene advertisement
Components
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Contents
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1
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Source
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http://www.youtube.com/watch?v=Um9KsrH377A
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2
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Target audience
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Every viewers
|
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3
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Medium
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Broadcast on TV
& Internet
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4
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Context
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Unknown
|
|
5
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Objectives
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Create the need
to use Pantene for it’s power
|
|
6
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Message
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General selling
proposition
|
Make you
confident & shining whenever you do something with
beautiful silky hair.
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Product
attributes
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Comfortable
feeling, confidence
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Customer benefits
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Enjoyment, comfort,
charm
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Personal values
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Emotion,
happiness, admiration
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7
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Message execution
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Description
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A deaf and mute girl who learns to play the violin
against all odds gets wonderful success.
|
Execution
style(s)
Rhetorical
device(s)
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Mood, image,
music
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8
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Evaluation
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Impressive,
noteworthy
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Item
2:
Components
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Contents
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||
1
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Source
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McDonald
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|
2
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Target audience
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Adults ( workers)
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3
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Medium
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Printed
advertising
|
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4
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Context
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Unknown
|
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5
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Objectives
|
To motivate
people use premium roast coffee to work better.
|
|
6
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Message
|
General selling
proposition
|
McDonald - Wake up with the premium roast coffee
|
Product
attributes
|
Prevent you from
boring, stressful work
|
||
Customer benefits
|
Conscious,
relaxing
|
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Personal values
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Fun, impression
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7
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Message execution
|
Description
|
A machinist is
working like a robot because of the affected, boring work, and the premium
roast coffee will help him work smoothly.
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Execution
style(s)
Rhetorical
device(s)
|
Animation, color
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||
8
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Evaluation
|
Successful,
amazing
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This is just my own opinion. i think the first item does not mention on the pantene product or hair, it seems to focus on the determination of the girl to ovecome the difficulties more than promoting the product.:)
Trả lờiXóaI don't think product attributes is that prevent you from boring, stressful work. it just helps you have energy and good spirit to do work more effectively.
Trả lờiXóathe first Pantene commercial is brilliant. The most memorable image I see is when she plays the violin piece at the contest and her hair flows like it absorbs the power of the music and her determination as well. It's a great video, and the message at the end is simply powerful. You have chosen a great piece, the General selling proposition might be " Pantene gives you the confidence and power to do the things you dream of" ^^
Trả lờiXóa