Components
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Contents
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1
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Source
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Thai life insurance
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2
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Target Audience
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Every viewer
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3
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Medium (media)
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TV/broadcast
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4
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Context
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Unknown
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5
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Objectives
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Attract everyone to buy insurance.
Show characteristic of product and reason for choosing it.
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6
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Messages
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General selling proposition
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It should be always prepared for unexpected situations.
Moreover, it is suggested that you should give your beloved
relatives the wholehearted care with Insurance.
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Product attributes
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Offer the best care for your close relatives.
Be spare for unexpected cases.
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Customer benefits
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To feel secure about future
To be ensure about finance
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Personal values
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Moved, emotional, inner thought, altruistic
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7
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Message execution
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Description
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A little girl felt self-inferior because her father is a
deaf-mute. She was teased, sneered at school by classmates only because her
father could not speak and hear at all. Therefore, she had quarrel with her
father. She did not found the love that her father always gave her day by
day. Until to be save life after the suicide, she cried for understanding how
much love and sacrifice her dad gave her.
“there is no perfect father but the father always loves perfectly”
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Execution styles/ Rhetorical device(s)
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Short movies, moving action, mood, musical, slice-of-life, fictional
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8
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Evaluation
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This advertising is so emotional that viewer cannot help keeping
tears. It really is successful further a insurance commercial.
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Item 2:
Components
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Contents
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||
1
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Source
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Canon
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2
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Target Audience
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Every viewer
|
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3
|
Medium (media)
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Poster
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4
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Context
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Unknown
|
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5
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Objectives
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Show outstanding characteristics of Canon camera
Make buyer focus on product.
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6
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Messages
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General selling proposition
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The speed of catching images of Canon is outstanding.
The quality of picture is high, colorful and clear even it is
photographed when objects is moving.
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Product attributes
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Modern, high-tech, preeminent
|
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Customer benefits
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Easy to use, take high quality photographs
|
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Personal values
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Funny, impressive, be attracted
|
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7
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Message execution
|
Description
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A leopard was fixed in running posture by many props.
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Execution styles/ Rhetorical device(s)
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Fantasy, humorous
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8
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Evaluation
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This is a very impressive poster attracting everyone’s concern.
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Such a coincidence when we choose the same item to analyze!I partly agree with your objective in which you wrote "Show characteristic of product and reason for choosing it." From my point of view, the characteristics of the mentioned product is not displayed obviously. The whole shoot does provoke our feelings, but it does not show much of the insurance package like timeline and etc. On the other hand, the reason is there and much convincing.
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