Item1: coca-cola advertisement.
Source: http://www.youtube.com/watch?v=06f6DARwuo4&feature=related
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Components
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Contents
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1
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Source
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Coca-cola
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2
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Target Audiences
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Everyone
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3
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Medium (Media)
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TV/ broadcast
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4
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Context
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‘always coca cola’ campaign
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5
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Objectives
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Make the buyers like
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Develop preference
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Protect animal
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Good taste
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Solidarity
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Self-fulfillment
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Social responsibility
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Bring the happiness to everyone
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6
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Messages
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General selling
proposition
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Coca-cola opens happiness
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Product Attribute
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Coca-cola becomes more and more a famous
brand.
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Costumer benefits
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Encourage people enjoy
Coca-Cola as well as affirm its brand valuation
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Personal Values
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Cheerful, happy, fresh, healthy
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7
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Message execution
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Description
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A young man is
sleeping in green grassplot
with the Coca-Cola bottom is next to. When the insects such as bees,
stinkbugs, crickets discover the Coca-Cola, they gather and then find the
ways to steal it secretly. After take it to the quite far place, they open
and drink it together happily. The young man hears the noise, wakes up and
intends to take the Coca-Cola to drink, then be so surprised because it is
the fake one. The insects make it to deceive him. And the insects as well as
the flowers and trees are very happy to enjoy the delicious taste of this drink.
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Execution Styles
Rhetorical Devices
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Fantasy, musical, image
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8
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Evaluation
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Very creative, interesting and inspiring
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Item2: poster
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Components
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Contents
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1
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Source
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Mambucino coffee
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2
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Target Audiences
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Everyone
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3
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Medium (Media)
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Printed on panels
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4
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Context
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Un-known
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5
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Objectives
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To advertise the strong flavor of Mambucino
coffee, make the customers like and encourage people buy this product.
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6
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Messages
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General selling
proposition
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if you drink a cup of coffee you with be more
powerful.
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Product Attribute
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Good taste
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Costumer benefits
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Enjoyment, refreshment, power
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Personal Values
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Tasty, sound the mind, high spirit, strong
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7
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Message execution
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Description
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When you drink a cup of Mambucino coffee you
will find myself spirit
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Execution Styles
Rhetorical Devices
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image
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8
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Evaluation
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Creative, inspire
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Item 1: the advertising you gave is very interesting, I really like it. However, in the table of the advertising content i disagree with you in some following points.
Trả lờiXóa- in the row "OBJECTIVES" I think you should have given only some points like that"raise preference of consumer to the product and bring happiness for consumer; raise awareness of protecting wild animals and environment" and the rest like " Good taste" should belong to " PRODUCT ATTRIBUTES" row,and "Solidarity Self-fulfillment Social responsibility" belong to " PERSONAL VALUES"
- "customer benefits " row should be" freshment, enjoyment".
Item 2: I think you should describe more detail about the poster because what you gave just only the massage of the poster.
You chose an interesting advertising of Coca-Cola in item 1. However, I think that your table is not good. First of all, in the objectives of the ad "make the buyers like" and "develop preference" are in the same meaning. The rest should be omited. The product attribute is also not reasonable. I don't think that coca-cola is healthy. The second item is quite ok
Trả lờiXóaIn item 1: In my opinion, “Good taste, solidarity, social responsibility” in objectives in item 1 should be placed in product attributes; self-fulfillment in customer benefits; and “protect animals” does not belong to objectives.
Trả lờiXóaIn item 2: I share the same idea with Anh that you should describe the image more.