Entry2_Đồng Thu Thủy

Item 1: video http://www.youtube.com/watch?v=4EjLB8VoRSQ

Components			Contents
1.	Source		Volkswagen
2.	Target Audience		viewers
3.	Medium		Internet and television
4.	Context		unknown
5.	Objectives		Making more people like this product
6.	messages	General Selling Proposition	Having this car is the same as you have “the force” to do something that is very powerful.
		Product Attributes	modern and luxurious form; fashionable style; advanced technology
		Customer Benefits	Luxurious; fashionable; convenient; stylish;
		Personal Values	Development of technology is faster and faster, which bring to human higher living standard. It almost meets every demand of people.
7.	Message Execution	Description	During the commercial, a young little boy wearing a Darth Vader costume, without the gloves, walks around his suburban home attempting to use the Force on various household items, including a washing machine, exercise bicycle, dog, baby doll and sandwich. He opens his hands and tries to move the items, but has no success and grows increasingly disappointed with each attempt. Soon his father arrives home, pulling into the driveway in a 2012 Volkswagen Passat. The boy rushes past his father to the car and extends his hands again, trying to use the Force on the vehicle. Unbeknownst to the boy, his father uses the remote keyless switch on his keychain to start the vehicle. When it suddenly starts, the boy is taken aback in shock, believing he has successfully started the car himself with the Force.
		Execution Styles/ Rhetorical Devices	Metaphor: The force= high technology; Metonymy: high tech = Volkswagen car
8.	Evaluation		Very successful

Item 2: poster

Components			Contents
1.	Source		George Miller
2.	Target Audience		Viewers
3.	Medium		Poster in front of the theaters
4.	Context		2006
5.	Objectives		Attracting the spectators, making people like this film.
6.	messages	General Selling Proposition	This is a funny and great cartoon that can make you laughing. You will be relaxing when watching it. It is also like a slogan to appeal to protect environment.
		Product Attributes	Funny, attractive, happy, joyful, close and meaningful
		Customer Benefits	Funny, relaxing, comfortable, awareness of protecting our environment
		Personal Values	Social responsibility, close, friendly, optimistic. Solidarity can create great dance
7.	Message Execution	Description	In this poster, there are 6 penguins that dance happily on the ice on the sea; their faces are very bright and exciting. There are names of people to dub in the film. It also introduces that this film wins academy award about best animated film.
		Execution Styles/ Rhetorical Devices	Ice and water is symbol of environment; penguins imply wild animals. This is a slogan to appeal to everyone protect environment, stop global warming.
8.	Evaluation		Very successful