ENTRY2_Trinh Phuong Giang
Item1: Video
Components
|
Contents
|
||
1
|
Source
|
Anlene
|
|
2
|
Target
Audience
|
||
3
|
Medium
(Media)
|
broadcast
|
|
4
|
Context
|
2008
|
|
5
|
Objective
|
- To promote a new product line of Anlene: Anlene Concentrate
- To create concern about Osteoporosis and a treatment to prevent it |
|
6
|
Message
|
General
Selling Proposition
|
If you don't use Anlene every day, you will run the risk of Osteoporosis
|
Product
Attributes
|
|||
Customer
Benefits
|
Prevention of Osteoporosis, strong bond, convenience in use
|
||
Personal
Values
|
Strong bond, better health | ||
7
|
Message
Execution
|
Description
|
Michelle Yeoh, a famous actress in action movies, are performing martial art. A half of her body disappears with a sentence "most Asian women get about 50% calcium". Then she drinks Anlene Concentrate, and she can perform martial art smoothly. At the end, a speaker emphasize "ANLENE CONCENTRATE 4X CALCIUM AS REGULAR FRESH MILK"
|
Execution
Style (s) / Rhetorical Devices (s)
|
Fact (Asian women lacking calcium)
Celebrity endorsement (Michelle Yeoh) |
||
8
|
Evaluation
|
- Effective, easy to understand.
- Make viewers know and care about Osteoporosis and supply a treatment |
Item2: Poster
Components
|
Contents
|
||
1
|
Source
|
||
2
|
Target
Audience
|
||
3
|
Medium
(Media)
|
||
4
|
Context
|
March 2008
|
|
5
|
Objective
|
- Promote the product: Sony Playstation Portable
|
|
6
|
Message
|
General
Selling Proposition
|
PSP from Sony that help game players enjoying Game every time, everywhere.
|
Product
Attributes
|
convenient, attractive, modern, hi-tech
|
||
Customer
Benefits
|
convenient, exciting
|
||
Personal
Values
|
cool, wise, fashionable | ||
7
|
Message
Execution
|
Description
|
A young man is handcuffed in a pole by 2 police officers. However, instead of a handcuffs, it is a Sony Playstation Portable that arrested him.
|
Execution
Style (s) / Rhetorical Devices (s)
|
Image (handcuffs = Sony Playstation Portable) | ||
8
|
Evaluation
|
fun, wise, effective
|
Revise:
Components
|
Contents
|
||
1
|
Source |
Anlene
|
|
2
|
Target Audience |
all viewers (esp women from 19 year old)
|
|
3
|
Medium (Media) |
broadcast |
|
4
|
Context |
2008 |
|
5
|
Objective |
- To promote a new product line of Anlene: Anlene Concentrate - To create concern about Osteoporosis and a treatment to prevent it |
|
6
|
Message |
General Selling Proposition |
If you don't use Anlene every day, you will run the risk of
Osteoporosis |
Product Attributes |
Calcium
|
||
Customer Benefits |
Prevention of Osteoporosis, strong bone, convenience in use |
||
Personal Values |
Healthy
Happy
|
||
7
|
Message Execution |
Description |
Michelle Yeoh, a famous actress in action movies, are performing martial
art. A half of her body disappears with a sentence "most Asian women get
about 50% calcium". Then she drinks Anlene Concentrate, and she can
perform martial art smoothly. At the end, a speaker emphasize "ANLENE
CONCENTRATE 4X CALCIUM AS REGULAR FRESH MILK" |
Execution Style (s) / Rhetorical Devices (s) |
Fact (Asian women lacking calcium) Celebrity endorsement (Michelle Yeoh) |
||
8
|
Evaluation |
- Effective, easy to understand. - Make viewers know and care about Osteoporosis and supply a treatment |
Item2: Poster
Components
|
Contents
|
||
1
|
Source |
Sony corporation |
|
2
|
Target Audience |
all viewers (esp game players) |
|
3
|
Medium (Media) |
printed ad |
|
4
|
Context |
March 2008 |
|
5
|
Objective |
- Promote the product: Sony Playstation Portable |
|
6
|
Message |
General Selling Proposition |
Not clearly |
Product Attributes |
Unknown (confusing) |
||
Customer Benefits |
fun |
||
Personal Values |
cool, fashionable
|
||
7
|
Message Execution |
Description |
A young man is handcuffed in a pole by 2 police officers. However, instead
of a handcuffs, it is a Sony Playstation Portable that arrested him. |
Execution Style (s) / Rhetorical Devices (s) |
Image (handcuffs = Sony Playstation Portable)
|
||
8
|
Evaluation |
Not effective The handcuffs can make viewers think about bad effects of this product. The poster make customers confused about the product |
Where are the most important parts in your analysis chart???
Trả lờiXóasorry for some techical problems. :)
Trả lờiXóai love the item 2 it's hilarious !!
Trả lờiXóa