Entry2_Ho Ngoc Hung
Item1
Source: http://www.youtube.com/watch?v=7dtMmkhNwy8
Components
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Contents
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1.
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Source
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Knorr Company in Vietnam
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2.
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Target Audience
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Every viewer (especially housewives)
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3.
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Medium (Media)
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Broadcast (TV) and Internet
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4.
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Context
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Nowadays in Vietnam
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5.
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Objectives
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To make people develop a liking or reference for Knorr (affective dimensions)
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6.
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Messages
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General Selling
Proposition
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If you use Knorr, you’ll have good meals.
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Product Attributes
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Wonderful taste, nutrition
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Customer Benefits
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- Have delicious dishes for the whole family
- Become a wise housewife with a happy family.
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Personal Values
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Gathering, happiness, love and care, wisdom (intelligent choice)
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7.
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Messages
Executition
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Description
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The ad describes a family preparing for a meal. They are singing a song to make a compliment on the delicious taste of Knorr, also on the mother’s cooking skill. The slogan “Ngọt canh xương ống, đậm đà thịt thăn”.
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Execution Style(s)/
Rhetorical Device(s)
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- Musical: a merry song
- Image/ Mood of a happy family
- Demonstration (the effect of Knorr on cooking meals)
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8.
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Evaluation
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Personally: impressive, funny and meaningful.
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item 2
Source ://www.youtube.com/watch?v=hpjaOUjUPUc
Components
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Contents
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1.
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Source
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Frito-lay company
http://www.youtube.com/watch?v=hpjaOUjUPUc
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2.
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Target audience
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3.
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Medium(media)
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Brocast advertising
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4.
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Context
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Doritos brand of tortilla chip that is produced by the Frito-lay company since 1964.Doritos chips are sold worldwide in assorted flavors and are one of the most popular snack items in the USA
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5.
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Objectives
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Convince people that they want to make incredible, you should enjoy sprinted of Doritos.and Doritos can attract
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6.
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Messages
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General selling production
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Eating sprinting of Doritos gives you a surprising power and healthier.
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Product Attributes
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1. Low fat
2. Ingredient
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Customer benefits
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Good and unique taste
healthy bone
refreshment
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Personal value
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7
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Messages Execution
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Description
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A man taunts a sprinting pug for 20 seconds with a single Doritos chip (who wouldn't be drawn into a trance?). His goal: to lure the doggy into crashing into the storm door.
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Execution Style(s)
Rhetorical Device(s)
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Execution Style(s):
overstatement
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8
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Evaluation
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Good impression, I merely like bit of this video. I would like to enjoy this snack on the spot
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Item 3
Components
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Contensts
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1.
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Source
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Toyota motor company
http://www.youtube.com/watch?v=vbsyEI78m5s&feature=related
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2.
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Target audience
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Businessman, the younger man
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3.
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Medium(media)
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Broadcast advertising
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4.
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Context
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The new 2009 Corolla is basically the same car that is sold in Europe and other parts of the world. It will be available in five trims: standard, LE, XLE, S, and XRS.
The car market is strictly competing | |
5.
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Objectives
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Make people feel strange and speedy when driving this car.customer will purchase this car because it beyond what they think simply about the purpose of a car.
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6.
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Messages
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General selling production
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When driving this car you can control the speed and more manly. It is car that is looking for a small, extremely reliable, extremely economical car to drive to and from work, stop
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Product Attributes
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Customer benefits
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handling, or braking, enhance eyesight, speedy
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Personal value
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Comfortable
wisdom
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7
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Messages Execution
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Description
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A sexy girl is fixing her car in a plenty road .Suddenly having a car is coming to. She thinks can take advantage of her sexy body to ask them help. Unfortually , they do not stop. Finally, the woman put off her mark, surprising she is a man
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Execution Style(s)
Rhetorical Device(s)
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Execution Style(s)
image:A beautiful scenes, amazing situation Humorous:all most of us will think the men will stop and it is amazing when the attractive woman is a strong man
Music: the soundtrack is really funny
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8
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Evaluation
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Good impression, strongly attractive
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I like the first item most because the information you provide is right and enough. Two other items need to be considered at some points like product attributes and personal value.
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