Entry 2_Do Thu Quynh

Entry 2_ Do Thu Quynh

Item 1: Protect the Polar Bears_Protect the Animals Posters

Components			Contents
1	Source		Cafepress.com
2	Target Audience		Everyone
3	Medium		Printed Posters
4	Context		unknown
5	Objectives		Raise awareness of people about saving the animals from all threats.
6	Messages	General selling proposition	If you purchase this design, 20% of all sales is donated to Humane Society and PETA to save the animals.
		Product attributes	Social responsibility
		Customer benefits	Social responsibility.
		Personal values	Ethnics, social responsibility, animal protection.
7	Message execution	Description	The poster has two obvious part: the photo and the slogan. There is this small bear leaning on his big mommy bear. He is begging hunters not to kill his mother. Below is the designer’s slogan “save a life before it’s too late”.
		Execution styles Rhetorical devices	Mood/Image.
8	Evaluation		Simple yet captivating.

 Item 2:Silence of love (TV Ad)

http://www.youtube.com/watch?v=qZMX6H6YY1M&feature=related

Components			Contents
1	Source		Thai Life Insurance (Thailand)
2	Target Audience		Thai people
3	Medium		Broadcast
4	Context		In the year of 2011
5	Objectives		Point out the need to show your care for your beloved people when you still can and suggest buying Thai Life Insurance service is one way.
6	Messages	General selling proposition	Love speaks in silence; it may not be loud but it will always be there to fulfill and warm your heart. Let the care that you want for those who care for you also be like the perfect love a mute father saves for his child.
		Product attributes	Health care service.
		Customer benefits	Enjoyment
		Personal values	Ethnics, Happiness, Self-reflection.
7	Message execution	Description	Setting to a soothing music background, the “Silence of Love” commercial depicts the turbulent relationship between a deaf mute father and his teenage daughter. Though the girl only wishes for a ‘better dad’, she remains the world to him. In times of troubles, even if he has to give away all of his asset, the father would not show a sign of hesitance. His ultimate love and sacrifice touches everyone’s heart.
		Execution styles Rhetorical devices	Music Image/ Mood. Actor’s acting out.
8	Evaluation		Poignant, impressive, effective. Simply an amazing ad.