Entry 2 _ Trần Thị Quỳnh Hồng
Entry
2
Understanding
advertising messages
ITEM
1: " Postum " advertisement
Components
|
Contents
|
||
1.
|
Source
|
Postum corporation | |
2.
|
Target
Audience
| parents and children | |
3.
|
Medium
(Media)
|
newspapers | |
4.
|
Context
|
you hold their future
|
|
5.
|
Objectives
|
promote a large range of products
|
|
6.
|
Message
|
General
Selling Proposition
|
The
ad encourages the customers to buy the company’s products.
|
Product
Attributes
|
Powerful,
healthy, fresh , good
|
||
Customer
Benefits
|
have a better life and avoid caffein
|
||
Personal
Values
|
satisfied , attractive
|
||
7.
|
Message
Execution
|
Description
|
there are 2 children who is sitting into a hand of the woman and the end of poster has the product. besides, there are three easy ways that reasons why to be better living for children |
Execution
Style(s)/ Rhetorical Device(s)
|
image , people, content | ||
8.
|
Evaluation
|
the ad is very successful
|
|
source
http://www.google.com.vn/imgres?q=poster+qu%E1%BA%A3ng+c%C3%A1o+johnson+baby&hl=vi&client=firefox-a&sa=X&rls=org.mozilla:en-US:official&channel=np&biw=1366&bih=704&tbm=isch&prmd=imvns&tbnid=g56tiUk3jaXrhM:&imgrefurl=http://pzrservices.typepad.com/vintageadvertising/vintage_cereal_advertising/&docid=dPq-lPHgdC1OoM&imgurl=http://pzrservices.typepad.com/vintageadvertising/images/2008/10/18/1947_giant_baby_ad.jpg&w=350&h=728&ei=xnhPT5OnJ8SaiQfc3Y3PCw&zoom=1&iact=hc&vpx=175&vpy=248&dur=1128&hovh=324&hovw=156&tx=96&ty=156&sig=117840766720114297262&page=1&tbnh=157&tbnw=79&start=0&ndsp=22&ved=1t:429,r:7,s:0
ITEM2 _ " Neptune " advertisement
source
http://www.youtube.com/watch?v=nbw1eOYJus0&feature=related
Components
|
Contents
|
||
1.
|
Source
|
Tuong
An Company
|
|
2.
|
Target
Audience
|
Housewives
|
|
3.
|
Medium
(Media)
|
Television,
Websites
|
|
4.
|
Context
|
saluting 2010 Tet with Neptune
|
|
5.
|
Objectives
|
On
Tet holiday in 2010,
Tuong An company promotes a large range of products
|
|
6.
|
Message
|
General
Selling Proposition
|
The
ad encourages the customers to buy the company’s products. It is also a
grateful program for the loyal customers
|
Product
Attributes
|
Powerful,
healthy, fresh ,good
|
||
Customer
Benefits
|
Can
use them well and don’t worry about some poison for their health
|
||
Personal
Values
|
satisfied, healthy, good
|
||
7.
|
Message
Execution
|
Description
|
The
ad have a good context that a big family has been waiting a member who is far
from his family. On Tet has a good opportunity for getting all members
together. The Neptune helps them to have some meals together and salute Tet incoming
|
Execution
Style(s)/ Rhetorical Device(s)
|
Music
People
Station
, Airport
|
||
8.
|
Evaluation
|
The
ad is not only successful in term of persuading customers to buy the products
but it also bring the grate programs for customers
|
|
I would like give you some comment about the content of the advestisings you gave
Trả lờiXóa1. I think you misunderstood about content of " context, objectives and genral selling proposition" rows. Thus, you gave wrong analysis about what these parts perform. I correct that the content in the " General selling proposition" row of both two item should belong to the row " Objectives ". About "context " . it refers to a time or period, a event or a campaign when advertising belong to.
I think the item 1 is not decribed impressively, and you should add metophor as a rhetorical device. In item 2,I don't feel satisfied with your objective. In my opinion, it should be the context.
Trả lờiXóaItem1: I don't agree with you about target audience is "somebody". it must be parents who have children.
Trả lờiXóaHi there =)), I would like to give some of my comments on your work
Trả lờiXóaIn the first item, the objectives of the product is, in my opinion, promote Postum as a healthy, nutrious milky drink, not a large range of products as Postum is the only product introduced in the poster.
For product attributes, "powerful" does not seem quite suitable; meanwhile the customers' benefits might be "bring good health to young children and help them not become dependent on caffeine when they grow up"
For the 2nd item, you have done it so well. Just some words should be changed to get the ideas more accurate ^^
- Customers benefits: Have good meals to enjoy cosy mealtimes with family members on Tet holiday
- General Selling Proposition: the ad is an attribute to Vietnamese customers and their families for using Tuong An product.
- Objectives: not "a large range of product, only Tuong An cooking oil"
Love, ^^