http://www.youtube.com/watch?v=1Mv9CovjUhE
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Components
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Contents
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1
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Source
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Megastar cinemas
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2
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Target Audience
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Every viewer
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3
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Medium (Media)
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Broadcast (Internet, television)
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4
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Context
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In 2011 when Megastar opened some more cinemas
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5
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Objectives
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Develop brand awareness, make customers like and want to
use Megastar’s services
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6
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Messages
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General selling proposition
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All people who have experienced great time at Megastar Cineplex
find themselves immerse in the movies world and don’t want to return at all
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Product attributes
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Digital technology, bright, stunning high-definition
images, superior surround sound and premium film presentation
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Customer benefits
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Enjoyment, real experience
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Personal values
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Curious, attractive, funny
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7
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Message execution
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Description
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There are some peoples who have the same uncommon and
funny actions. They make everyone really curious, but the fact is that they
have been to Megastar and experienced really great time at here.
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Execution styles
Rhetorical devices
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Mood, movie images, music
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8
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Evaluation
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Impressive and very effective.
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Item 2: Poster
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Components
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Contents
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1
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Source
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Neonade Mobile phone
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2
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Target Audience
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All viewers
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3
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Medium (Media)
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Poster on the magazines, internet, …
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4
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Context
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2012 when the company releases a new model of mobile phone
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5
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Objectives
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Promote the new product
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6
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Messages
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General Selling Proposition
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“ Don’t think. Feel “
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7
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Product Attributes
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Fashionable, style, modern, convenient
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8
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Customers Benefits
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High technology, beautiful appearance and convenience
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9
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Personal Values
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Impressive, beautiful, charm, modern
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10
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Messages Execution
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Description
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The poster has three main components. The first component
is the word “Neonode” on the top left corner. The second one is the photo of
a woman with her face and her right arm in the middle. She is wearing a black
costume and has a lot of bracelets on her arm. The point is the cell phone
inner the back of her hand. She is turning away and put her hand near the ear
like she's answering a phone call. The last one is the Neonode phone on the
bottom right corner. The poster has the dominant color is black (the cell
phone's main color).
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11
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Execution Styles / Rhetorical Device(s)
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Image, colors, model
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12
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Evaluation
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Attractive, effective, successful
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1. i think this video is not rerally successful. It is funny, but the images can make viewers think about the bad effects off watching movies on Magestar cinema.
Trả lờiXóa2. I like the poster.However, the messages part is not so correct. Ithink:
General Selling Proposition may be this cell phone like a part of your body,use it and you will get benefits
Product Attributes
high technology, new and nice design
Customers Benefits
Good looking, convenient, elegant, modern