Entry 2_ Vu Thi Duyen

Item 1: Levi’s poster

Component			Content
1	Source		Levi’s
2	Target audience		Every one (especially the youth)
3	Medium		Poster
4	Context		unknown
5	Objective		Attracting the consumers (with a unique and strange immage) to buy more their products
6	Message	General selling proposition	To prove that Levi’s creates special jeans that anyone always desire to take up and wear it
		Product attribute	- Fashionable, suitable for the yout - Meet the demand of the buyers
		Customer benefits	-         Attractive -         Fashionable
		Personal values	-         Enjoyment -         Fashionable immage
7	Massage         execution	Description	A mermaid handles a Jean of Levis with a frustration and longing beacause she has no legs to wear it.
		Execution style Rhetorical Device	Fantasy / immage Metaphor
8	Evaluation		Impressive and special immage

Entry 2: chocopie

http://www.youtube.com/watch?v=srUslL8eOK4

1	Source		Orion choco-pie company
2	Target audience		Every body
3	Medium		Broadcast on TV and the internet
4	Context		Nowadays (2009)
5	Objective		- Making consumers interested in the    product and become the buyers
6	Message	General selling proposition	- The cake is suitable for any body (the   young and the old)      - It is the representative for “love”
		Product attribute	- Good taste      - Creating love among people
		Customer benefits	- Enjoyment      - Constituting love among people
		Personal values	Feeling the love, solidarity,happiness that the cake brings in.
7	Massage              execution	Description	Two siblings run into a temple to hiding from the rain. They meet an old man who is a calligrapher. This person gives the girl an Orion cake but she gives up to his brother. This makes the old man impressive and he writes down the word “Love” as a present to the kids
		Execution Style Rhetorical Device	Mood, music, immage
8	Evaluation		It is a meaningful advertisement so that many people will be inpressed => a successful ad