Thursday, March 1^st , 2012

Entry 2_ Le Thi Linh

                                        Entry 2

               Understanding advertising messages

Item 1: “SIMPLY Oper Heart - SIMPLY Oil” advertisement.

Components			Contents
1	Source		SIMPLY Oil
2	Target Audience		Housewives, cheves.
3	Medium(media)		Broadcast on TV, Internet.
4	Context		In 2009, the ad appealled to people to help children with cardiovascular disease.
5	Objectives		Increase customers loyalty and encourage them to buy its product. Cooperate with all people to help children who suffer from cardiovascular disease.
6	Messages	General Selling Proposition	It doesn’t merely advertise its safe procduct, but it also touches viewers deeply through the full of humane images. SIMPLY Oil interests community in supporting children who don’t have too much money to cure heart disease.
		Product attributes	Healthy, safe, low fat.
		Customer benefits	If you use SIMPLY oil, you will always feel safe and healthy.
		Personal values	Compassionate, satisfied.
7	Message Execution	Description	There are a number of images of healthy children who are playing and smiling together. Besides, there are many images of poor and sick children who don’t have much money to operate. At the end of the ad, the slogan “ Operation Healthy Heart” and the logo which is the heart shape with a healthy kid appear on the screen.
		Execution style(s)/ Rhetorical device(s).	Image, musical, mood.
8	Evaluation		After watching this ad, I look it very safe to use this product. Especially, I am deeply moved because of the compassionate images.

Item 2:  

 (http://www.thegioitimkiem.com/anh-quang-cao/677-quang-cao-panadol-dut-han-con-cam-cum.html)

Components				Contents
1	Source			Panadol
2	Target audience			Every viewers
3	Medium(media)			Newspapers, magazines.
4	Context			unknown
5	Objectives			Encourage people to use its product Prevent the quikly spread of common cold.
6	Messages	General Selling Proposition		Common cold is an disease that is prone to spread. Especially, people, who always have to contact with the others, easily catch a cold. Therefore people should use this product to prevent.
		Product attributes		unslept, safe ( harmless for stomach.)
		Customer benefits		Lose pain immediately Prevent ourselves from a common cold.
		Personal values		Pleasure,excitement.
7	Message execution		Description	A board with many small circle on it, and each circle has one face of a well-known person. All  circles are connected, and they look ridiculously complicated.
			Execution style(s)/ Rhetorical device(s).	Fantasy, image.
8	Evaluation			This poster hints that common cold is prone to spread, it likes a circle in life. It totally succeeds in creating this poster.